Positive Community Norms

One key implementation strategy is to promote Positive Community Norms (PCN). PCN accentuates the positive behaviors and attitudes of the majority of our students. These can be more effective than “scare tactics” in reducing and preventing underage alcohol and other drug use. Our local research shows that 86% of high school students choose NOT to drink alcohol in a typical month*. This is the type of positive data our messaging conveys.

Learn more about Positive Community Norms through the Montana Institute.

Arrows All In

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Around the community and throughout the school you can messages similar to the billboard shown here. The Arrows All In logo is branded throughout our campaigns as a reminder to our students to be “All In” for a safer and healthier lifestyle.


Examples of messages and campaign materials we have implemented.