One key implementation strategy is to promote Positive Community Norms (PCN). PCN accentuates the positive behaviors and attitudes of the majority of our students. These can be more effective than “scare tactics” in reducing and preventing underage alcohol and other drug use. Our local research shows that most high school students choose NOT to drink alcohol in a typical month. This is the type of positive data our messaging conveys.
Learn more about Positive Community Norms through the Montana Institute.
Arrows All In
Around the community and throughout the school you can messages similar to the billboard shown here. The Arrows All In logo is branded throughout our campaigns as a reminder to our students to be “All In” for a safer and healthier lifestyle.
Campaigns
Examples of PCN messages and campaign materials we have implemented in the school and the community.
Event poster for Hidden in Plain Sight event.
Highway Billboard emphasizing communications with our youth.
School poster encouraging healthy choices for our students
Direct mail to parents of juniors and seniors during prom season.
Poster in school for Red Ribbon Week.
Billboard communicating the value to talking to your child about not using alcohol, vapes, or other drugs.
Parent/Student post card highlights protective factors within our community to help students stay safe and make healthy choices.
Activity banners designed for all sports and displayed within the court,field, or gymnasium.
Social Host ordinance reminder for parents as they plan and attend graduations.
Billboard message to positively reinforce the role our community plays in keeping kids safe and healthy.
Social media and newspaper campaign for our 7 core principles
Billboard on Highway 23 South
Series of 4 yard signs for a community campaign
Holiday Poster. Campaign includes hot chocolate event at the school
Highway Billboard
Highway Billboard
Newspaper Ad / Postcard - Parent involvement campaign
Newspaper Ad / Postcard - Parent involvement campaign
